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Tata Strategic was commissioned to outline the possible scenarios that could emerge with respect to the use of radial tyres in passenger cars and commercial vehicles in India. Tata Strategic estimated the business potential in India and identified economic manufacturing capacity to be set up in the country. Tata Strategic also undertook a study to identify the most optimal location for setting up such a manufacturing capacity based on geographic, economic and political considerations

The client has presented Tata Strategic’s findings to its board of directors and the India entry decision is under consideration.

Tata Strategic mapped three key sectors in the education and training space, estimated the market size and identified key business drivers for each of the three sectors. Tata Strategic also identified regulatory issues and possible discontinuities in the future. Based on this, a prioritised list of niche segments and opportunities were recommended to the client.

The recommendations on opportunities and timing of investments were accepted by the board of the client organisation. The client is progressing on the plans identified.

Tata Strategic estimated the market potential of DTH in the price-sensitive Indian market, determined DTH positioning in terms of product bundles and entry price to achieve maximum penetration, created a viable business model at price points thought impractical in India, and developed a competitive strategy and detailed business plan for the DTH venture.

The DTH plan has been approved and is currently under implementation. Once implemented, it would help unlock a $450 million revenue opportunity for the promoters.