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Tata Strategic enters into an alliance with Roland Berger Strategy Consultants

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Mumbai, February 11, 2009:

Click here to download the joint brochure

Tata Strategic Management Group (Tata Strategic), the largest Indian owned management consulting firm in South Asia,and Roland Berger Strategy Consultants, one of the largest strategy consultants of the world, today announced an alliance. It combines Tata Strategic’s strong understanding of the Indian market with Roland Berger’s experience in international markets to provide an end-to-end range of services to clients in India and overseas. This is the first cooperation among major strategy consulting firms of this stature in India.

This alliance will give both firms an opportunity to offer Indian firms new high-end services that require specialized or international experience. The alliance will support international firms in their expansion plans in India and large Indian firms planning to develop in Europe, China and Japan. Both companies would also seek to jointly develop new geographies e.g. West Asia/South-East Asia/Africa.

Mr. Raju Bhinge, CEO, Tata Strategic Management Group, said, “We are extremely pleased with the association with Roland Berger Strategy Consultants and are confident that the synergy will create significant opportunities. This alliance enables Tata Strategic to offer cutting-edge solutions to its India based customers and puts us on par with all the major management consulting firms operating in India.”

Mr. Vincent Mercier, Member of Roland Berger Strategy Consultants Executive Committee and responsible for the cooperation, said in Mumbai, “We think, combining our global know-how with the local expertise of Tata Strategic will bring the best possible service to the clients. Despite the current economic crisis, India has fantastic prospects. We are confident that vibrant society and the entrepreneurial spirit in India will make our cooperation especially rewarding beyond business terms.”

Tata Strategic and Roland Berger will create a unique and strong consulting capability, which will leverage strengths of each other to work jointly on projects. It will begin with offering services to customers in 3 practice areas - Automotive, Chemicals & Energy, Consumer Goods & Retail. Additionally, opportunities in other verticals will be pursued selectively. Starting with the existing key accounts in India and Europe, the alliance will quickly seek to expand its client base offering a complete range of management consulting solutions.

About Tata Strategic Management Group

Tata Strategic is the leading Indian owned management consulting firm in South Asia focusing on strategy formulation (including India entry), performance improvement, organization effectiveness and business optimization for domestic and foreign companies. It has in-depth experience with focused teams in several practice areas viz. Chemicals & Energy; Automotive & Engineering; Telecom, Media & Technology; Consumer & Retail; Infrastructure; Organization Effectiveness and Analytics Solutions.

Over 50% of their business is from outside the TATA group and nearly 25% business is from outside India. Tata Strategic's clients include leading Indian and multinational companies. Visit www.tsmg.com for further information.

About Roland Berger Strategy Consultants

Roland Berger Strategy Consultants, founded 1967, is one of the leading strategy consultants in the world and the biggest with European origin. It serves global players, innovative start-ups, governments and NGOs from it's 36 offices in 25 countries. The consultancy is an independent partnership, exclusively owned by its 180 Partners. In 2008 the 2,000 employees of Roland Berger Strategy Consultants have generated revenues of 1 bn US-Dollar. Visit www.rolandberger.com for further information.