tsmg

Our Marketing Analytics Solutions offerings are designed to help marketing managers outsmart competition through sophisticated data-driven decision making. Presence of multiple products, demanding customers, increased competition and multiple channels create enormous challenges in running the marketing function using traditional analysis tools. Our teams use advanced statistics and econometric modeling to unleash the power of data in answering key marketing questions like what to sell, whom to sell, when to sell and at what terms and conditions to sell. The resultant benefits show up through improved identification of target markets, increased conversion of leads and higher ROI for marketing expenses.

Key offerings of Marketing Analytics Solutions:

• Response Modeling: Determination of likelihoods of various factors to affect purchase decisions
• Cross sell/Up-sell analysis: Identification of selling opportunities in complementary products and higher end products
• Segmentation: Identification of customer segments for product/service ranges by demographics for improved targeting and reorganization of marketing efforts
• Response modeling and lead generation: Identification of new prospects for most effective conversion
• Customer life time value: Calculation of customer lifetime value and providing the input in various predictive model building exercises
• Demand forecasting: Forecasting future demands for efficient inventory management planning of the sales process
• Acquisition scorecard: Determination of the optimal ways to acquire new leads and customization of channel usage and effectiveness