A large US based multi-national bank wanted to develop an India entry strategy to establish a successful footprint in the Indian market.
Tata Strategic assisted the client in analyzing the existing regulatory and economic scenario for the banking industry in India. Various entry options like JV, consortium, representative agents, setting up branches were evaluated. A business plan was developed and presented to the board.
The client has since set up branch offices in India following the recommendations made by Tata Strategic.