Tata Strategic assisted the client in identifying attractive market segments, an appropriate product mix, and developed a retailing format and rollout plan. Tata Strategic also assisted the client to acquire a multinational retail chain at a value creating price to reduce the gestation period. The client has since set up a chain of apparel retailing stores in several Indian cities and is a key player in the Indian retail sector.

The client further retained Tata Strategic to analyze business opportunities in retailing new product categories. Tata Strategic assisted the client in identifying groceries, food and household items as attractive product opportunities for its target consumer segments and developed a retailing format and business plan.

The client presented the plan to its board which has given its approval.