tsmg

Tata Strategic assisted the client in identifying attractive market segments, an appropriate product mix, and developed a retailing format and rollout plan. Tata Strategic also assisted the client to acquire a multinational retail chain at a value creating price to reduce the gestation period. The client has since set up a chain of apparel retailing stores in several Indian cities and is a key player in the Indian retail sector.

The client further retained Tata Strategic to analyze business opportunities in retailing new product categories. Tata Strategic assisted the client in identifying groceries, food and household items as attractive product opportunities for its target consumer segments and developed a retailing format and business plan.

The client presented the plan to its board which has given its approval.

Tata Strategic helped the client undertake a product portfolio review to weed out stagnant/ unprofitable products and remain focused on high growth/profitable segments. Tata Strategic also identified new market segments with high growth potential and helped the client evolve a long-term new product introduction strategy leveraging its core strengths. A long-term marketing and distribution strategy, along with annual budgets were also prepared for a five-year-period.

The client doubled its revenue and grew profits six-fold in the ensuing five years. The client has since retained Tata Strategic to undertake two more assignments in strategy and process improvement.

Tata Strategic assisted the client in segmenting the CV market in its target geographies, identifying critical success factors, analysing competition in an open economy. Tata Strategic evaluated various product market and pricing options based on lifetime value for the customer and identified various strategic options for the client. Following a detailed evaluation, Tata Strategic recommended a time-based implementation plan to grow volumes in the target market.

Based on the recommended strategy, the client is on its way to becoming a one of the large players in the CV market in the target geography as well.

Tata Strategic estimated the market potential for various product applications, analysed the competitive scenario and established benchmarks for key performance indicators. It also identified strategic initiatives for each business unit and detailed an implementation plan. In a highly participative exercise, cross functional team for each SBU formulated their individual strategy and business plans based on guidelines and facilitation by the Tata Strategic team. The teams also identified product categories with export potential and detailed plans to capitalise on such opportunities.

The business plans so developed have been approved by the client’s global management team and is under implementation.

Tata Strategic recommended a buy option based on a very strong strategic fit with the client’s aspiration to be the No 1 private telecom services provider in India. An attractive acquisition price was arrived at based on a detailed build versus buy analysis.

The client won the acquisition bid by a thin margin and is now a leading telecom operator offering integrated services in the Indian market.

Tata Strategic assessed the telecom environment with respect to customers, regulation, technology and competition, and estimated the market potential for different segments in the Indian telecom market. The group’s vision and long-term strategic intent in telecom was formulated, growth options and attractive investment opportunities were recommended to achieve this vision, and an optimum organisation structure covering the various telecom entities in the group was evolved.

The group was able to take critical investment decisions based on Tata Strategic’s recommendations and is now one of India’s leading integrated telecom operators.