tsmg

Rural India offers attractive growth opportunities across a number of consumer product categories. However, rural market distribution continues to be plagued by problems of limited reach and high cost to serve. Companies need to develop out-of-the box approaches to profitably serve rural markets if they wish to solve the cost to serve conundrum say Pankaj Gupta (Practice Head – Consumer & Retail) and Raghavendra Rao of Tata Strategic Management Group. (This article was published in Outlook Business February 6, 2010)

Click here to download the full article