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Tyre Derived Fuel (TDF) finds wide application in developed countries as an alternative to coal to fire cement kilns. Adopting this practice can prove beneficial for both cement & tyre companies in India. While TDF promises to lower fuel cost of cement companies by replacing imported coal, it can create adjacent business opportunities. An organized player can seize this opportunity by putting in place a cost effective supply chain leveraging its current capabilities thereby gaining a crucial first mover’s advantage, say Arindam Chakrabarti, Deepak Nayak and Mainak Bhattacharya of Tata Strategic Management Group. (This article was published in the Machinist Magazine, April 2009)

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