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The domestic cement manufacturing industry is going through a tumultuous phase. While it is battling profitability woes on one hand, it also has to contend with increasing level of environmental activism that is keenly scrutinizing its various actions and their impact on environment and society. Cement industry needs to proactively engage itself in the three dimensions of profitability; environmental consciousness and social obligations that will earn the industry “the right to grow and the license to operate” opine Arindam Chakrabarti, Deepak Nayak & Mainak Bhattacharya of Tata Strategic Management Group. (This article was published in the Construction World Magazine May 2009)

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