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The mobile phone is emerging as a powerful device, given its functional capabilities and reach. Businesses need to leverage this increasing power of the mobile and generate new strategic options. Enterprises which identify the above and adopt mobile wireless technologies as an integral part of their strategic thinking process are expected to develop competitive advantage and emerge stronger, say K. Raman, Gunjan Gupta and Gaurav Girotra of Tata Strategic Management Group. (This article was published in Tata Review April 2009 edition)

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