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As the next fiscal year approaches, the focus of business planning has to be on two main drivers: Changing market dynamics and financial leverage. The planning process has to be customized to cater to the imperatives of a firm. The resulting business plan can then be an indispensable enabler in tiding over the turbulent period ahead……says Raju Bhinge (Chief Executive) of Tata Strategic Management Group. (This article was published in the MINT, December 16, 2008)

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