India Entry Strategy for irrigation products

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Tata Strategic formulated a growth plan by studying growth potential for business across various states in the country, portfolio in terms of price points and after-sales service for offerings, impact of government initiatives and policies, sales and delivery models with respect to channels, roles and responsibilities and organisation structure, and the skill sets required to support growth.

The client is currently implementing the strategy. After reviewing the report, the global CEO of the company met with Tata Strategic officials in India to seek inputs on implementation and possible hurdles that could hinder it.