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Tata Strategic helped the client undertake a product portfolio review to weed out stagnant/ unprofitable products and remain focused on high growth/profitable segments. Tata Strategic also identified new market segments with high growth potential and helped the client evolve a long-term new product introduction strategy leveraging its core strengths. A long-term marketing and distribution strategy, along with annual budgets were also prepared for a five-year-period.

The client doubled its revenue and grew profits six-fold in the ensuing five years. The client has since retained Tata Strategic to undertake two more assignments in strategy and process improvement.